Firework

Firework is the world’s leading video commerce platform that empowers brands to integrate video content directly into their websites and mobile apps. With a focus on interactive, shoppable videos, Firework transforms traditional e-commerce by offering Shoppable Video, Digital Showroom, Livestream, One-to-One Virtual Shopping, and AI Virtual Assistant (AVA) experiences that drive higher customer engagement and conversion rates. Its features include real-time analytics, audience interaction tools, seamless integration with existing e-commerce systems, and no impact on website speed. Firework enables businesses to create immersive shopping experiences that resonate with consumers, enhancing brand loyalty and boosting sales. Visit www.firework.com for more information.

Firework and PostPilot have partnered to bridge offline and online commerce by combining direct mail with shoppable video. Brands can use PostPilot’s targeted direct mail campaigns with Firework-powered QR codes that link directly to interactive, shoppable video experiences, creating a seamless path from mailbox to checkout. This integration enhances engagement, increases conversions, and provides end-to-end attribution, allowing brands to track offline interactions that drive digital sales. Together, Firework and PostPilot turn static mail into a dynamic, measurable shopping experience.