Fondue

Fondue empowers brands to replace their coupon codes with a more profitable alternative: brand-embedded CashBack.

Brands that use CashBack on their website pop-up and welcome series have substantially higher email/SMS capture, higher conversion rates, and nearly 30% more revenue than using coupons.

Instead of losing revenue to coupons, CashBack shoppers pay full price and then redeem post-purchase for either cash or store credit. More than half of users never even redeem the CashBack, and around 20% of users choose future store credit over actual cash. CashBack by Fondue is strictly more profitable than coupon codes.

Super easy to A/B test so that makes it a no-brainer for smart operators.